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“If you’ve found this page of ours when you searched for “Technical SEO Services” on Google, then you can confidentially believe that our Technical SEO as well as overall SEO is doing good!

And therefore I assure you, we’ll utilize the same SEO expertise we use for our own sites - for your site. There will be no stone left unturned and your website will rank higher!”

Sudeep Bhatnagar

CEO, Agicent | Digital Marketing Expert

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Our Technical SEO Services Offerings

The unique blend of our Technical SEO Expertise with decades of software and web development technology expertise makes us the Technical SEO Agency of choice for all our clients. No matter if your website is built on WordPress, Shopify, or Wix, or custom coded using PHP, react, or any other technology – Technical SEO Service is vital to ensure that your website is healthy, fast, and secure so it gets all the ranking juice it deserves from the search engines.

We not just do the Technical SEO Audit, but offer you a full spectrum of Digital marketing, SEO, and development services as follows:

At Agicent, we offer the same quality of the Technical SEO services that we use for ourselves and gain great rankings and traffic on search engines resulting in more leads, more sales, and more revenue.

Let’s List Down the Technical SEO Activities We Execute for Your Website

These 3 Metrics are:

  • Largest Contentful Paint (LCP)

    This measures the loading performance of the website, and for most the business websites Google recommends striving to have LCP occur within 2.5 seconds of the page load.

  • Interaction to Next Paint (INP)

    This measures the responsiveness of your website. Google recommends that INP should happen within 200 milliseconds.

  • Cumulative Layout Shift (CLS)

    This is measured in Score and not in time units. This is a measurement of Visual experience and stability of your website.

You can also check your website’s core web vitals inside Google Search Console, or directly go to this link

 “Google Core Vital Report”

Google Search Console (GSC) assesses a website's overall performance using the 75th percentile value from all user visits, categorizing URLs into three performance buckets: Poor, Needs Improvement, or Good.

If you believe Core Web Vitals optimization is no longer a priority, take a look at the chart – the data speaks for itself.

It's clear that businesses are actively working on improving their Core Web Vitals.

Is your website not achieving optimal Core Web Vitals?  We’re here to help you turn that around!

How we improve Core Web Vitals for Technical SEO:

To improve your website’s Core Web Vitals (CWV) and boost search rankings, our SEO experts implement effective strategies for optimal user experience and better rankings:

Improve Largest Contentful Paint (LCP): 

LCP is often the most challenging metric to optimize. Our approach prioritizes loading critical resources, reduces file sizes, and serves files closer to users through CDN (Content delivery network) and server optimizations.  We also enable caching and consolidate resources on the same server to minimize load times.

Optimize Cumulative Layout Shift (CLS):

We address CLS by reserving space for images, videos, and iframes, optimizing font loading, and using animations that don't trigger layout shifts. Also, ensure your pages are compatible with browser bfcache for smoother navigation.

Enhance Interaction to Next Paint (INP): 

A good INP score requires fast and responsive interactions. We reduce input delays by avoiding long JavaScript tasks and recurring timers like `setTimeout` and `setInterval`.

 

Break down long tasks and optimize event callbacks to improve responsiveness, minimizing interaction overlaps and presentation delays. Focus on reducing DOM size, eliminating unnecessary work in `requestAnimationFrame` callbacks, and deferring non-essential tasks.

Ready to boost your site's performance?

 For top rankings and happier users!

2.

Implement Core Meta Tags for SEO, Analytics, and Paid Ads

Website’s core tags are vital for Technical SEO since they turbocharge your site’s performance, streamline script management, and supercharge your ad campaigns to deliver impactful results.

Google Tags for Search Console, & Analytics:

GSC tag helps you understand your website's performance in organic search results by monitoring your site’s indexing status, search queries, clicks, and impressions. When implemented on a site, it invites Google to crawl the site regularly whenever new posts and updates are made.

Our technical SEO team integrates and configures the GSC tag to identify critical issues such as crawl errors, broken links, and mobile usability problems, ensuring your site is fully optimized for Google’s search algorithms.

Google Analytics tag helps you understand user behavior and track metrics like user sessions, bounce rates, traffic sources, and conversions. We implement it and provide you with comprehensive insights by setting up goals, event tracking, and custom dimensions for a data-driven SEO strategy that aligns with your business goals.

Google Ads Tags or Google Tag Manager (GTM):

The top-ranking ad in Google search results typically achieves an average click-through rate (CTR) of nearly 8%. So, for businesses investing in paid advertising, effective tracking and measurement are essential. We implement Google Ads tags to track conversions, remarketing, and optimize ad performance.

Alternatively, we use Google Tag Manager (GTM) to manage and deploy multiple tags without extensive code changes. GTM allows for flexibility and streamlined management of various tracking codes, improving page load speeds and maintaining a clean codebase.

 For Paid Ads on Other Platforms,

  Our Technical SEO Implements

Why these Pixels matter

and how we help you with them

Each pixel provides valuable data to refine targeting, optimize ad performance, and increase ROI by up to 33%. However, poor implementation or management can lead to missing or duplicated data, affecting your marketing decisions.

Our experts find and fix all the issues, and ensure all tracking pixels are correctly implemented, monitored, and maintained, giving you reliable data.

It helps you to build paid ad strategies, optimize your ad spend, and boost your digital campaigns with precise tracking solutions tailored for success!

Our Approach to Crafting User-Friendly URLs

  • Keyword Integration:

    Include relevant keywords in the URL to make it more descriptive and SEO-friendly without stuffing or being spammy. Ideally, never go beyond 3 words in the directory folder.

  • Avoid Unnecessary Characters:

    Eliminate unnecessary parameters, numbers, and special characters that make URLs confusing or unreadable.

  • Use Hyphens for Readability:

    We use hyphens to separate words in URLs, ensuring they are easily readable by both users and search engines.

  • Make it Short and Simple:

     Keep URLs as short as possible while still being descriptive, which makes them easy to remember and share.

Sitemaps:

At our Technical SEO services, we emphasize creating both XML for search engines and HTML sitemaps for users.

Example of a Good XML Sitemap

 xml
  <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
      <url>
          <loc>https://www.example.com/</loc>
          <lastmod>2024-09-01</lastmod>
          <changefreq>weekly</changefreq>
          <priority>1.0</priority>
      </url>
      <url>
          <loc>https://www.example.com/blog/</loc>
          <lastmod>2024-09-03</lastmod>
          <changefreq>daily</changefreq>
          <priority>0.8</priority>
      </url>
  </urlset>

Because, this XML sitemap includes clear URLs, last modification dates, change frequency, and priority, helping search engines prioritize and understand the content structure.

Example of a Bad XML Sitemap

xml
  <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
      <url>
          <loc>https://www.example.com/page1.html</loc>
      </url>
      <url>
          <loc>https://www.example.com/page2.html</loc>
      </url>
      <!-- Missing essential information like lastmod, changefreq, and priority -->
  </urlset>

Since, it lacks critical metadata like `lastmod`, `changefreq`, and `priority`, will provide minimal value to search engines.

Dynamic Sitemaps

Automatically update when new content is added or modified. They are ideal for websites with frequently changing content, such as blogs, news sites, or e-commerce stores.

Static Sitemaps

Require manual updates whenever there’s a change in content. They are better suited for smaller, static websites where content updates are infrequent.

Tools to Create Sitemaps

SEO Plugins like RankMath & Yoast SEO for WordPress sites

Screaming Frog SEO Spider for crawling websites

Google XML Sitemaps for WordPress websites

GSiteCrawler for more complex sites.

Our Approach

First, our team ensures that your XML and HTML sitemaps are well-structured, up-to-date, and fully optimized to align with SEO best practices. If not, we examine to find the errors and inform you how we are going to fix the issues based on your website’s needs, ensuring comprehensive coverage for search engine crawlers and enhancing your site’s visibility.

Internal linking:

We always follow a good internal linking structure both in the sitemap as well as in visuals so both search engines, as well as users, can navigate your website easily and logically.

Pagination:

Pagination is pivotal for websites with a lot of content, like blogs, e-commerce stores, and news websites.

So, we use SEO-friendly pagination techniques, such as `rel="next"` and `rel="prev"` tags, to help search engines understand the relationship between paginated pages. And, ensure paginated pages load quickly and maintain a logical order to enhance both usability and search engine crawling.

For Deleting Duplicate or Redundant Content , we conduct thorough content audits to identify duplicate or similar content. Then, using 301 redirects, canonical tags, or consolidation, to ensure that only unique, high-value content remains indexed to improve content clarity and site health.

Next, we evaluate content for redundancy and identify areas where information is unnecessarily repeated by refining the content structure, removing unnecessary elements, and combining similar pages, to keep your website concise, direct, and user-focused.

Let us Handle the Technical Details

Stay focused on your core business

4.

Mobile Site optimization

As of 2024, 61.95% of all web traffic is from mobile users (Exploring Topics) , and the number of smartphone users is 4.88 billion in the world which is expected to reach 6.38 billion by 2029 (bankmycell), increasing yearly by 6.1%.

Our Approach

Responsive Design

Responsive design ensures that a website adjusts and presents information clearly, regardless of screen size. For this, we leverage CSS techniques like:

  • Media Queries for font sizes to maintain readability, and define responsive breakpoints to adjust layouts dynamically based on screen size. 
  • CSS grid layouts for flexible designs,
  • Percentage-based sizing for adaptable elements
  • And, fine-tune element spacing to create a balanced appearance on smaller screens.

    • Page Speed Optimization

    Mobile users expect fast-loading pages. So, our agency enhances mobile site speed by optimizing images, imposing browser caching, minimizing JavaScript, and employing lazy loading techniques.

    Mobile-Friendly CTAs (Calls to Action)

     We design clear and easy-to-tap CTAs for mobile screens to drive conversions. Buttons are placed strategically for thumb-friendly navigation, making actions like purchasing, subscribing, or contacting simple and intuitive.

    5.

    Page Speed Optimization

    A. Minifying Code:

    As, minification helps in faster parsing and loading of HTML, CSS, and JavaScript files by the browser, resulting in quicker page loads. To reduce the files, our team removes unnecessary characters, spaces, and comments. Also, consolidate CSS and JavaScript files to minimize server requests.

    B. Optimizing Images:

    Using advanced compression techniques like WebP formats and adaptive image sizes, images are optimized for various devices without sacrificing quality. Additionally, implements lazy loading, which delays the loading of images outside the viewport until needed, saving bandwidth and improving page speed. 

    C. Leveraging Browser Caching:

    To reduce the need to reload the entire page for returning visitors, enable browser caching that instructs browsers to store and reuse static assets like images, CSS, and JavaScript files. Paralalley, configure cache expiration headers to balance between fresh content and optimal speed.

    D. Reducing HTTP Requests:

    Fewer HTTP requests mean faster page loads. We achieve this by combining files (like CSS and JavaScript), using CSS sprites for images, and removing unnecessary plugins and scripts. 

    6.

    Indexing, Crawling, & Robot files

    A. Robots.txt

    By strategically blocking irrelevant or sensitive pages, such as admin panels or duplicate content, using the robots.txt file, we guide search engine crawlers to focus on the most valuable sections of your site.

    B. Crawl Budget Optimization:

    Every website has a crawl budget that determines how often and how many pages search engines will crawl. So we analyze and optimize this budget to ensure search engines prioritize important pages. To do this, address issues like broken links, unnecessary redirects, and bloated sitemaps, that help search engines crawl your site more efficiently. 

    C. Redirects:

    To preserve link equity, and prevent 404 errors, we use 301 redirects for any moved or renamed pages to ensure users and search engines are directed to the correct location.

    D. Canonicalization:

    To prevent potential penalties and consolidate link signals, our team set up canonical tags to indicate the preferred version of a page when similar or duplicate content exists which helps search engines understand which version to index.

    7.

     Website Security and HTTPS Vs HTTP

    FEATURE HTTPS HTTP
    Security Encrypted communication with SSL/TLS encryption Unencrypted communication, vulnerable to attacks
    SEO Benefits SEO-friendly; Google prefers HTTPS websites No SEO benefits, flagged as "Not Secure" by browsers
    User Trust Shows a secure padlock icon, increasing user trust Displays a “Not Secure” warning in browsers
    Data Privacy Data is encrypted and not visible to third parties Data is transmitted in plain text, visible to third parties
    Data Integrity Protects data from being altered or corrupted No protection against data alteration or corruption

    A. HTTPS Implementation:

    So, a secure website is crucial not only for safeguarding sensitive information but also to meet search engine requirements. We implement HTTPS (Hypertext Transfer Protocol Secure) to encrypt data exchanged between users and your website to ensure all communications are secure, which prevents data breaches and enhances user confidence. 

    B. SSL Certificates:

    An SSL (Secure Sockets Layer) certificate is essential for enabling HTTPS on your website. 

    SSL certificate types—

  • Domain Validation (DV), 
  • Organization Validation (OV),
  • and Extended Validation (EV)
  • —each provides different levels of security and trust. 

    • SSL certificates can be purchased from:

  • Let’s Encrypt (free),
  • Cloudflare: Their free SSL certificates are Multi-Domain SSL Certificates (MDCs) shared among multiple customer domains.
  • Comodo,
  • DigiCert,
  • GoDaddy, 
  • or directly from your web hosting provider. 

    • Not sure how to choose the right certificate for your needs?

    We help you choose the perfect certificate and ensure a smooth installation  

    8.

    Structured Data

    Since proper use of structured data improves visibility and boosts click-through rates by providing richer search results, our Technical SEO services focus on Structured Data to enhance how search engines understand and present your content. 

    Schema Markup:

    It is a type of microdata that helps search engines understand the context and meaning of your content. So, implementing schema markup helps search engines with additional information about your website—such as product details, reviews, events, and more. 

    Rich Snippets:

    Rich snippets help to enhance search results that display extra information, such as star ratings, pricing, or event dates. We create structured data that generates rich snippets, making your search listings more visually appealing and informative to attract more clicks and increase user engagement by providing immediate answers to their queries directly on the search engine results page (SERP).

    Our Secret Sauce - Image Structured Data:

    As images play a critical role in search visibility. So, we implement image-structured data to help search engines better understand the context and relevance of images on your site. This approach increases the chances of your images appearing in rich results like Google Images or visual search, driving additional organic traffic. We also optimize image metadata, such as alt text and captions, while using structured data to provide details like licensing information, product availability, or recipe instructions.

    10.

    Optimizing CTAs for Mobile and Desktop

    A well-designed Call-to-Action (CTA) can significantly impact conversion rates, but the effectiveness of a CTA varies greatly between mobile and desktop users. Mobile users often require larger, more accessible buttons, while desktop users may respond better to well-placed, visually appealing CTAs. We optimize CTAs by tailoring their design, placement, and functionality for different devices for maximum effectiveness.

    Types of CTAs and Our Optimization strategies

    CTAs Type Optimization Strategy
    Inquiry Forms for users to request more information. Simplify fields, ensure mobile responsiveness, and use engaging copy.
    Popup CTAs that appear based on user behavior. Use timed or scroll-triggered popups to avoid intrusiveness, especially on mobile devices.
    Subscribe Now Buttons encourages users to subscribe to newsletters or updates. Use contrasting colors, clear benefits, and concise messaging.
    Buy Now Buttons prompt users to make a purchase, vital for e-commerce. Prominent placement, persuasive language, and optimized for easy clicks on both mobile and desktop.
    Add to Cart Buttons to add items to the shopping cart in e-commerce sites. Optimize placement, color, and wording through A/B testing to boost conversions.
    Download Button for content offers like eBooks or whitepapers Make them eye-catching and add persuasive text to highlight a value

    Our Approach to CTA Optimization

    For every client, we conduct thorough analysis, leverage data-driven insights, and understand user behavior. Then, through A/B testing, determine the most effective CTA type to design and place for both mobile and desktop users. Our goal is to ensure every CTA aligns with the user journey and helps to increase conversions and enhance user experience. 

    Boost Conversions with Our Strategic CTAs Placement!

    11.

    Content Researching

    Working with our Technical SEO agency can be the spark that ignites a wildfire in your content marketing strategy. We can achieve this for you in just 3 simple steps.

    1. Start with SEO Content Audit: 

    A. Compile All Content URLs:

     To understand the scope of content available for analysis, we start by listing all indexed pages using tools like Google Analytics or Search Console.

    B. Assess Content Age:

    We give more important pages older than 6 months are more, suitable for an audit. Younger pages may still be gaining traction, so we typically avoid them at starting.

    C. Analyze Current Rankings:

     For each page, we check the current SERP positions:

  • Top 5 Rankings: If a page is already ranking in the top 5 and driving results, we may leave it as is. If not, we’ll investigate further to maximize its potential.
  • Ranks Between 6-20: We analyze if these pages target unique keywords. If they do, we optimize further; if not, we consider merging them with similar content to consolidate SEO strength.

    • D. Evaluate Keyword Importance:

    For pages not in the top 20, we assess the relevance of your target keywords.

    If a keyword is vital for you, we’ll rewrite or improve the content. Otherwise, we decide whether to delete, repurpose, or leave it unchanged.

    2. Analyze Competitors, and Find Gaps

    We take a holistic approach to optimizing your website by carefully analyzing its structure, backlinks, strategy, and other technical aspects.

    We start by examining the website architecture of your top five competitors in your niche industry and comparing them with your site to ensure you are following a logical flow of information. If not, we optimize internal linking and categorize content to create a clear navigation path, enhancing both user experience and SEO performance.

    Next, we focus on competitors’ backlinks and perform a comprehensive audit of your existing backlinks to identify high-quality links while removing or disavowing toxic ones. Then, we devise a targeted backlink strategy to improve your site’s authority.

    To analyze competitors' content and ranking keywords, we use tools like Ahrefs to identify keyword gaps and opportunities to outperform them in the SERPs.
    We further extend keyword research to align content with current search trends and user intent using tools like Google Trends, helping us find trending keywords relevant to your business.

    Our SEO experts then conduct an in-depth technical analysis to identify and fix any issues that may hinder your site’s performance, from fixing broken links to optimizing the site structure.

    3.Consolidate, Optimize, and Rank

    We also consolidate similar pages to avoid keyword cannibalization and optimize high-performing pages to make your site a more valuable and comprehensive resource for your business.

    After implementing all the changes, we don’t stop there. We believe our clients are not just customers; they are our business partners. 

    Therefore, we continuously monitor performance using tools like Google Analytics to track improvements in traffic, rankings, and user engagement until we achieve the desired results.

    12.

    Advanced Site Analytics, Heatmaps, & Beyond

    Traditional analytics tools show you where visitors drop off, but they don't reveal why. So, to understand your website's hits and misses, we utilize heatmaps.

    Role of Heat Maps in SEO and UX Optimization:

    Heat maps are powerful tools that visually represent user interactions on your website, such as clicks, scrolling patterns, and mouse movements.  Tools - like Hotjar, Dealfront, and Crazy Egg - provide visual data that reveals which parts of your pages attract the most attention and which are being ignored.

    Examples of Heat Maps and Their Importance:

    • 1. Click Maps:

      Show where users click most often. If important CTAs or links are not receiving clicks, we reposition or redesign them for better visibility and engagement.

    • 2. Scroll Maps:

      Indicate how far down the page users scroll. If users are dropping off before reaching key content, we may need to reorganize the page layout to bring essential elements higher up.

    • 3. Move Maps:

      Track mouse movement to show where users hover and spend the most time. This helps in understanding how users navigate and where their attention is focused.

    • 4. Confetti Maps:

      These provide granular data about individual clicks, segmented by traffic sources, devices, or campaigns, which is invaluable for understanding specific user groups.

    Why Heat Maps Are Important?

    Heat maps provide critical insights that help identify areas for improvement in both SEO and User Experience (UX) by answering key questions like:

    Are users clicking on non-clickable elements, indicating a potential confusion?

    Are important CTAs, forms, or links being ignored due to poor placement or visibility?

    Is the content structure optimized to keep users engaged and reduce bounce rates?

    Our Approach to Heat Map and Site Analytics

    Data Collection and Analysis:

    First, we set up, then start monitoring heat maps, and segment data by device type, user demographics, and behavior to gain a holistic view.

    Identifying Bottlenecks:

    By analyzing heat map data, we pinpoint areas where users drop off, get confused, or abandon the site, to understand and address these issues directly. 

    A/B Testing and Optimization:

    Then, we conduct A/B tests using insights from heat maps to experiment with different layouts, button placements, and content structures. This data-driven approach gives us confidence that we are on the right track to optimize your site for maximum conversions and engagement.

    Continuous Monitoring:

    Heat maps are not a one-time fix. So, we continuously monitor and adjust our strategies based on fresh data to keep up with evolving user behavior and improve the website's effectiveness until the goal is reached.

    Define and explain your goal to our experts to receive a sample SEO audit.

    If you still have the question…

    Why is Technical Seo Essential?   

    No matter how high-quality your content is or how many backlinks you build, without a solid technical foundation, your website won’t reach its full ranking potential. This is why we call Technical SEO the backbone of any successful SEO strategy. 

    But what’s the importance…

    Enhances Crawlability and Indexability:

    If search engines like Google can't crawl or index your site properly, even if you have high-quality content, it is often due to poor technical settings like misconfigured `robots.txt` files, improper sitemaps, or unoptimized site structure. No matter how valuable your content is, it won't be discoverable without these technical foundations.

    Fixes Duplicate Content and Canonicalization Issues:

    Duplicate content can confuse search engines, causing them to rank the wrong pages or none at all. For example, multiple pages targeting the same keyword may cannibalize each other. To avoid this, we use canonical tags to inform search engines of the preferred page version and 301 redirects to consolidate link equity.

    Optimizes Crawl Budget Effectively:

    Every search engine has its own budget to crawl a website based on the site’s posting schedule. But, for large websites, not all pages are crawled often, and some important pages may even get deindexed to cut down on the search engine's budget. We can manage search engines' crawl budgets by prioritizing important pages and reducing low-value URLs.

    Facilitates Better User Experience:

    Technical aspects like pagination, breadcrumbs, and clean URL structures improve navigation and reduce bounce rates, contributing to better user signals for search engines. Therefore, we focus on optimizing site structure, URLs, and internal linking to provide a seamless user experience, keep users engaged, and help search engines understand the content hierarchy.

    Improves Website Speed and Performance:

    A slow website negatively impacts user experience, increases bounce rates, and signals to search engines that your site is not user-friendly. This can harm your rankings even if your content is excellent. So, we should improve site speed by minifying code, optimizing images, leveraging browser caching, and reducing HTTP requests to ensure fast loading times, which is a direct ranking factor.

    Implements Structured Data for Better SERP Presence:

    Schema markup for various content types, like articles, products, and FAQs, can improve your site's presence in search engine results pages (SERPs) with rich snippets, which enhance click-through rates.

    Provides a Competitive Edge in High-Competition Niches:

    Technical SEO comes into play when one or more of your top competitors have similar-quality content and backlink profiles. A solid technical foundation can give you the edge needed to outrank them.

    The Implementation Looks Complicated! Right

    But if you're ready to unlock your website’s full potential.

    Frequently Asked Questions

    Yes, we offer both overall SEO and Technical SEO services. Technical SEO optimizes your website's infrastructure. Content SEO, keyword strategies, link building, and on-page optimization help your site rank higher and reach your target audience.

    Absolutely! We provide comprehensive web development services, including building, maintaining, and optimizing your website. Whether it’s resolving technical issues, adding new features, or ensuring your website’s performance remains top-notch, our team can manage it all to support your SEO efforts.

    Yes, we offer guaranteed ranking after duly researching the targeted keywords and potential traffic and ranking competition for those keywords. We commit you to the real results in the first 3 months itself.

    Yes, we offer App Store Optimization (ASO) and mobile app marketing services. For this, we optimize app listings to improve visibility in app stores, manage keyword strategies, and enhance user engagement to boost downloads and app rankings across platforms like Google Play and the Apple App Store.

    Yes, we offer HTTPS implementation by acquiring and installing SSL certificates, that ensure secure data transmission, boost user trust, and enhance search engine rankings by providing a secure browsing experience.

    We manage duplicate content using canonical tags, 301 redirects, and effective pagination strategies to ensure search engines recognize the preferred versions of pages and prevent content duplication penalties.

    As you've made it this far, we're confident our SEO services are exactly what you need.

    Ready to partner with us?