Best Cold Email Platforms for Freelancers and Solo Consultants
Cold emailing can be time-consuming and overwhelming–sometimes, you wonder if your emails are landing in the primary inbox or you have to deal with emailing tools that charge too much.
Whether you are a solo consultant or freelancer, platforms like Instantly will make your outreach efforts easier and more effective. This article discusses Instantly and also breaks down other cold email tools that are a great fit.
1. Instantly
30,000+ happy customers agree and have solid reasons to rank us as their top cold email software. Instantly is an all-in-one platform that helps freelancers, solo consultants, and agencies scale their outreach efforts to generate high-quality leads.
Why Is Instantly Our Top Recommendation?
Instantly remains our top recommendation because of:
- Seamless Lead Generation: You can rest assured that you can reach many potential clients monthly without relying on expensive advertisement.
- Automation: Instantly provides you with several personalized message templates that make it easy for businesses to send messages without starting from scratch. Instantly also has a smart sending sequence that allows for consistency for all email outreach.
- Scalability: You can connect unlimited email accounts to safely overcome ESP sending limits and manage extensive campaigns.
Features That Make Instantly Stand Out
- Email Warm-Up: There are automatic warm-ups for your email accounts on Instantly. This feature improves deliverability and increases the chances of your emails landing in your prospects’ primary inboxes. So when it’s time to send in bulk, your messages are ready.
- CRM Integration: This feature is non-negotiable for teams that want to engage smarter and shorten their sales cycles. It also organizes deals and revenue pipelines for better engagement.
- Centralized Reply Management: With Unified Inbox, you can manage and send all important emails directly from Instantly. This saves you from going through multiple email accounts. Additionally, you can draft and schedule your emails to reach prospects in their time zones.
2. Klenty
Klenty is a good choice if you are just starting with cold emails but plan to scale into multichannel outreach later. Klenty offers a dedicated pricing plan just for cold emailing, which is great if you don’t need all the other features immediately.
Pros of Klenty
- Klenty lets you assign leads to different sales representatives via its internal routing system.
- You can run multi channel campaigns like calls, email, and LinkedIn.
- It has a built-in database to locate prospects and their email addresses.
Cons of Klenty
- You can only connect email accounts from one domain. Adding others attracts an extra fee.
- Klenty’s multichannel plans charge per user.
3. Apollo.io
Apollo was initially a sales intelligence tool but it evolved into a full sales platform. It is popularly known for its accurate prospect data. You can use this platform to find leads and then export them to other tools to run campaigns.
Pros of Apollo.io
- You can find and prioritize high-value leads with AI.
- Apollo automatically syncs and enriches CRM data.
- With its “buying intent” filter, you can easily connect to those looking for your service.
Cons of Apollo.io
- The pricing isn’t great for startups, freelancers, or solo consultants.
- Apollo isn’t ideal for big agencies, as you can’t manage outreach for multiple clients.
4. Hunter.io
Hunter.io is simple, clean, and great for beginners. You can build basic campaigns with follow-up sequences and also manage your email list.
Pros of Hunter.io
- It has a beginner-friendly user interface.
- Even on the basic plan, you can invite as many team members as possible.
- It integrates with the major CRMs and tools like HubSpot.
Cons of Hunter.io
- The pricing feels steep for the limited features.
- Like Apollo.io, Hunter.io is not best suited for agencies, because you can’t manage multiple accounts.
Generate Great Revenue With the Right Cold Email Tool
We hope this guide helped narrow your research time and simplified the process. The difference between chasing leads endlessly and consistently booking meetings often comes down to the right software. Looking for where to start? We strongly recommend Instantly because you get to enjoy:
- Unlimited sending, which means scaling outreach comes without worrying about hitting arbitrary limits.
- AI-powered warm-up, which also increases the deliverability rate so your inboxes don’t land in spam.