How to Choose an AI Art Generator for Business?

How to Choose an AI Art Generator for Business?

The launch of the first mainstream AI art generator in 2021 captivated audiences worldwide. Yet, while ordinary people were playing with the tool to quench their creative thirst, many businesses were exploring the potential of incorporating AI art into their marketing strategies.

Today, companies have a wide range of AI art generators to choose from. The challenge now is to find the perfect tool that fits their business needs, as the right choice can have a significant impact on a company’s branding and overall success.

If you want to start creating AI business pictures but aren’t sure where to start, this guide will help you out. By following five simple steps, you can choose the best AI art generator for your specific needs. Keep reading to learn more!

What is an AI art generator?

An AI art generator is a tool that uses advanced machine learning algorithms to create unique artwork based on user input. It can produce visuals in a variety of styles, from abstract to realistic. It can even mimic the techniques of famous artists when requested.

Can an AI art generator be used to create AI business pictures?

Tools like Depositphotos’ AI Image Generator can be used to create pictures that are safe for commercial use. Thus, businesses of all kinds can utilize this innovative technology to generate unique and eye-catching images for both digital and print purposes, ranging from websites and social media posts to presentations and marketing collateral.

How to choose an AI art generator for your brand 

1.  Understand the difference between AI generators

To make the selection process effective, you first need to understand how AI art tools work. So, here are the two main types of AI art generators.

• Text-to-image AI generators

The first type is text-to-image generators, which use text descriptions or prompts to generate images. If you want to put your creative thoughts into action and create original artwork, these generators are what you need. With their assistance, anyone can produce concept art and embody abstract ideas without needing a reference image.

Depositphotos AI Image Generator, DALL-E, Midjourney, and Stable Diffusion are a few examples of text-to-image AI generators. Some of these tools can even convert written prompts into AI business photos for free.

• Image-to-image AI generators 

The second type is image-to-image AI generators, which can transform existing images into a new artwork based on user input. These tools are great for fine-tuning existing visuals, maintaining style consistency across business pictures, and making brand-specific changes.

OpenArt AI and Firefly AI are the most prominent examples of image-to-image AI generators. However, they are not often used by companies due to possible copyright issues that can arise with AI-generated images.

1. Identify your business needs

Over 50% of businesses worldwide have integrated AI-based tools into their operations. But you shouldn’t just blindly follow the trend. One of the most important steps in this journey is to understand why your business needs an AI art generator. To do this, you should ask yourself a couple of questions.

• What is my scenario for using an AI art generator?

Choosing the right AI art generator should align with your business and information technology goals. So, to start, you should define the use case of an AI art generator in your company. Do you want to utilize AI-generated visuals to improve branding, marketing, product design, or all of the above?

• Do I need free AI business photos or should I invest in a paid AI art generator?

Next, you should consider your budget and the quality of the AI-generated visuals you require. Free AI art generators will be sufficient for basic needs, such as social media posts or internal presentations. However, for businesses looking to integrate AI into a broader business technology strategy, premium tools offer more customization and higher image quality. With their help, you’ll be able to create quality art for your website, advertising campaigns, and product packaging.

• Do I require small business technologies or premium features for my AI art?

AI-based tools from small tech companies are usually free but have a limited set of features. For example, you won’t be able to choose the aspect ratio or art style of the image. To unlock higher image quality and advanced capabilities, it is recommended to invest in more established platforms, e.g., Depositphotos’ AI Image Generator.

1. Determine which characteristics are most important

This step is closely related to the previous one. Once you’ve identified your business needs, it will be easier to determine the features you require in an AI art generator. Here are some factors you can consider: 

• Ease of use. Check how user-friendly the platform is and how easy it is to navigate the different features;
• Customization options. If you want to control the final product, check if you can tweak art styles, aspect ratios, and outputs;
• Quality. Ensure the AI art generator produces high-quality images that meet your company’s standards;
• Commercial use. Make sure that pictures created with an AI tool are commercially safe and can be used for marketing and branding.

1. Compare popular options

At this point, you should have a list with specific criteria for an AI-based solution for your organization. The list will allow you to narrow down your options and compare them side by side. But to make things easier for you, here’s an overview of the best AI art tools for business:

• Depositphotos’ AI Image Generator. High-quality and commercially safe images, unique art, an easy-to-use interface, and a creative ecosystem with many AI-powered tools; 
• DALL-E. Versatile and detailed AI-generated art, customization options, and conversational flow;
• Stable Diffusion. Complete creative control over art generation, extensive customization options, and support of both text-to-image and image-to-image generation. 

1. Test to choose the right AI art generator for your business

Although most people have difficulty distinguishing between AI-generated and human art, you should still test out the AI tools on your shortlist. Technology is improving, and people are becoming more aware of art created by neural networks. So, the quality and realism of AI-generated art matters.

Request a demo or start a free trial of the AI tools you’re eyeing. If you don’t have the opportunity to test, check user reviews and community feedback on Reddit or other online forums. Only then will you be able to determine which one best suits your business. 

In conclusion

If you’re looking for shortcuts to optimize your brand’s marketing efforts and take your visual content to a whole new level, an AI art generator is your way to go. Choose the one using tips from this guide, and enjoy the benefits of AI pictures for your business.