How Digital Signage is Revolutionizing Mobile App User Experience
Much like anything in the tech industry, digital signage continues to evolve and its capabilities grow by leaps and bounds all the time. It’s often used as part of a marketing or advertising strategy and many companies find that options like Apple TV signage makes it easier to reach a wider target audience, as well as increasing revenue. One way this tech is advancing is its integration with mobile devices, something most people carry with them at all times. Let’s find out how the two are working together to create an enhanced consumer experience.
Integrating Mobile Devices with Digital Signage
QR codes are by far the best way to get digital signage content in front of consumers via their mobile phones. All that’s needed is the camera app, which connects users to the information provided, typically by directing them to the company’s website.
Recent research finds that more than 74 million Americans scanned a QR code with their cell phones at some point or another. That number is expected to reach nearly 100 million users by the end of 2024.
But it doesn’t stop with QR codes. Some digital signs now have Bluetooth capabilities, allowing users to connect with audio, as well as visual content. This technology also allows the signs to send SMS messages to nearby consumers.
What are the Benefits?
Perhaps it sounds a bit invasive to get a message as you walk past a digital sign. While there are certainly some drawbacks to consider, there is also a long list of benefits, both for consumers and businesses. Not only is it creating new and innovative ways for brands to reach their customers, but it also makes a positive impact on the consumer.
Tracking the Target Audience
For businesses, it’s vital to have a solid strategy for reaching out to customers and potential customers. After all, this is how they make their profit goals and evaluate what’s working and what’s not. By integrating digital signage with mobile usage platforms, there’s the opportunity to learn about the customer. This encompasses demographics, behavior patterns, preferences, and more, enabling the development of an optimal marketing strategy along with targeted advertisements and content that resonate with your audience through corporate digital signage.
Story Telling
No brand is without its own story and those stories are often what draw a customer in before any discount or sales pitch ever will. Combining digital signage and mobile device technology presents the unique chance to communicate your story, bringing in new interest in your brand that can be viewed at one’s own pace, and as time allows.
It’s Interactive
A brand is naturally more memorable when it is engaging and fun for the consumer. Interactivity makes it easy to preview a product or find out more about a service before a purchase. It gives consumers more control over the buying process, which improves the impact and experience they have with your brand. When consumers have the option of when they see your content and which aspects of your content most interest them, they are more likely to come back. This interactivity is also a great way to customize content for each consumer and communicate with them in new and effective ways, such as through social media platforms.
Increases Sales
Most businesses are operating to make a profit, which is nearly as important as creating a positive experience for customers. When that happens, consumers are more likely to purchase your goods and services, thereby increasing your revenue and helping you reach your sales goals. Exposure via mobile devices is sure to make an impact on potential customers.
When mobile devices are integrated with digital signage, the opportunities to reach customers grows exponentially. That is beneficial for both consumers and businesses and there’s no better time than the present to get started.
