Google has recently launched Tez – a digital payment app only for Indian users. Tez is a UPI-based application which allows users to make online payments directly from their bank accounts. It works with all Indian banks which support Unified Payments Interface. With Tez, Google is directly competing with Paytm and is leaving no stone unturned to capture Indian digital payment market. Unlike Paytm – a digital wallet based payment app – you don’t have to worry about topping up your wallet. Tez simply allows users to link their bank accounts and then transfer money without any additional charges. You can use Tez to make payments to every platform which supports UPI.

UPI is a mobile-first payment system developed by NPCI (National Payments Corporation of India) which allows customers to transfer money from one bank account to another using their smartphones. Best of all, they don’t need to specify details like IFSC code, net banking, digital wallet passwords, etc to transfer money. Many Indian banks have already launched their UPI apps in the app market which works in a different manner than Google Tez. So how Google’s first payment app for India would compete with these apps and come out as a winner? Tez has a brand edge over others and is using other tricks to onboard users and use their platform. In such a short span of time, after the launch, Google Tez has now almost over 4 lakhs daily active users. The numbers are quite astonishing and Google also wouldn’t have expected such a grand opening.

google tez app reviewGoogle Tez app interface

Google Tez is available for Android and iOS. One of the features that we really liked is the fast “Cash Mode” which enhances the overall digital payment experience of users and makes it as agile as the cash payment. Users just need to turn on this mode to send and receive money from nearby people in a hassle-free manner. No need to share any confidential information, as the app uses the Google’s Audio QR technology to communicate between devices to transfer money.

In Tez, businesses can also create their channels to engage with their customers directly. Users can find your business channel in the Google Tez app and can then make payments. Not just this, as a business owner you can even send personalized offers to Tez users. This direct interaction will help businesses to increase sales as they can send custom offers after analyzing users buying patterns and users can easily pay right from the app. Although, in order to use this feature, you need to contact Google to set up a business channel.

One of the main features that Google is highlighting about the app is secure payments. To keep from every minor to major online payment safe, Google has designed “Tez Shield” which guards all transactions against hacking. It can also detect frauds and safeguards payments right from the customer to business end. In addition to this, there is also a help center, live chat, and call support to address user’s issues.

Google Tez features:

  1. Fast and easy secure payments from bank accounts.
  2. Secure the app with the native lock or Google Pin.
  3. Get incentivized rewards for referring and making payments.
  4. Multi-ligual: supports Gujarati, Kannada, Hindi, Bengali, Marathi, Telugu and Tamil.
  5. Tez Shield to secure all payments.
  6. Works with all Indian banks which support UPI.

Despite some glitches in the app, we were able to transfer money without any issue. We will also recommend you to check it out if you haven’t yet as it is quite easy to set up and use. We are pretty unsure about how Tez is going to end the habit of Indian people to use cash as the prominent way to transact in the offline world but it is surely targeting people who recently got online due to Digital India initiative.

If you want to share your opinions about the app, then write us at [email protected] and we would love to add your voice to our blog. Stay tuned for more latest tech articles and news related to mobile app development business.

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Sudeep Bhatnagar
Co-founder & Director of Business
Sudeep Bhatnagar

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